Serums are a crucial component of a well-rounded skincare routine.
They are lightweight, fast-absorbing liquids packed with high concentrations of active ingredients, such as Vitamins, antioxidants, and peptides. These powerful ingredients penetrate deep into the skin, delivering various benefits that can help address specific skin concerns.
Serums are typically applied after cleansing and toning, but before moisturising. This allows the active ingredients to absorb into the skin more effectively, as the moisturizer acts as a barrier that can hinder absorption.
The benefits of serums are numerous and varied, depending on the specific formulation. Some serums contain vitamin C, which can brighten and even out skin tone, others contain hyaluronic acid, which can help hydrate and plump the skin, while others contain antibacterial agents to help control p acne.
Serums are typically lightweight, highly concentrated formulas that contain active ingredients such as antioxidants, vitamins, and peptides. When applied to the skin, serums can help to hydrate, brighten and firm the skin, resulting in a more youthful and radiant appearance.